056 Your Buyer's Journey isn't What You Think it is with Alisha Conlin-Hurd from Persuasion Experience
Alisha Conlin-Hurd is the co-founder of Persuasion Experience, a funnel conversion agency that focuses on the post-click experience. She helps businesses increase conversions and scale their ads with the PX Funnel system, which uncovers what your target market wants, how to find your radical differentiation, and stand out from a sea of boringness.
In this episode, we discuss the ins and outs of the buyer's journey, including why it's so important to align your sales efforts with how buyers make their purchase decisions.
What You'll Learn:
- What is the buyer's journey?
- Tailoring your sales process to the buyer's journey
- How to support your buyers throughout their buying journey
- The benefits of being obsessed with your target market
- Engagement and the sales persuasion experience
- The #1 skill you need for having effective meetings
- Red flags in a leaky funnel
- How to turn a cold prospect into a raving fan
- The main stages in the buyer's journey
Buyers don't just wake up and make a buying decision. They go through a journey, and your job is to get them when they're most likely to buy. This all starts by understanding the pain points and factors that shape their thinking. The most successful salespeople think like the buyer and position their product or service along the path to purchase.
Links and Resources:
- Full Funnel Freedom is the official podcast of the IoT North Conference! Join us November 15-16 in Calgary by going to https://iotnorthconference.ca/. Listen for a discount code for 20% off your tickets!
- Persuasion Experience https://persuasionexperience.com/
- Alisha’s LinkedIn - https://www.linkedin.com/in/alishaconlinhurd/?originalSubdomain=au
- Follow Alisha Conlin-Hurd on YouTube https://www.youtube.com/c/AlishaConlinHurd
- I L♥ve Marketing https://ilovemarketing.com/
- Almost Alchemy: Make Any Business Of Any Size Produce More With Fewer And Less by Dan S. Kennedy https://amzn.to/3IV8dAF
- Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin https://amzn.to/3olH4gN
- Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin https://amzn.to/3aV6AX0
- Full Funnel Freedom https://fullfunnelfreedom.com
- The Sandler Summit 2023 https://www.hamish.sandler.com/orlando
- Sandler on Instagram https://www.instagram.com/sandler_yyc/
- Sandler in Calgary - www.hamish.sandler.com/howtosandler
- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/
- Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
Quotes
- "Too many good businesses die because they don't understand the buyer's journey."
