061 The Ballad of a Cowardly Salesperson
Most salespeople are cowards. They may look and act tough, but deep down, they're afraid of tackling key business development tasks. No salesperson wants to be called a coward, but that is exactly what most salespeople are. Cowardice in sales is a real problem for one simple reason: fear of rejection leads to missed opportunities and, therefore, a giant waste of time and money.
In today's episode, I'll share with you the tale of the cowardly salesperson, as well as some ideas on how sales leaders can instil courage and bravery in the members of their sales team.
What You'll Learn:
Here's the best-kept secret to successful selling: it doesn't take guts to prospect, sell, or build client relationships. You just need a strategy.
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