How to Use Stories to Inspire Your Sales Team with Stephanie Paul, author of Unlock the Magic of Story

068 How to Use Stories to Inspire Your Sales Team with Stephanie Paul, author of Unlock the Magic of Story

Stephanie Paul is the Founder of Stephanie Paul Inc. and author of Unlock The Magic of Story. Her proven approach, the Powerful Emotional Engaging Presentations, draws on over 30 years of rich and diverse entertainment experience. As a trainer, keynote speaker or MC, Stephanie has the uncanny knack for turning any bored room into a lively, spirited and connected one. 

In today's episode, you'll learn why storytelling in sales is so effective, how to capture the audience's attention with an engaging narrative, and how to use stories to win more sales and make a bigger impact.

What You'll Learn:

• The art of storytelling in sales
• Why storytelling is sales leader's best skill 
• Storytelling techniques to elevate your sales pitch
• Facts and data versus storytelling
• Great storytelling exercises for awakening creativity
• Using stories to connect and understand your audience
• First steps toward skilful storytelling
• How to create a story database from scratch
• Connecting with others through vulnerability
• Stephanie's advice to her younger self on how to become better at selling

Storytelling is one of the most powerful ingredients you can add to your sales leadership activities. It's even more effective when you use it in your proactive selling activities. Regardless of what you're selling or what your audience is, incorporating the art of storytelling into everything you do allows you to entertain, engage, and build rapport with your audience. 

Quotes

• "We are all biologically built to tell and receive stories. But the most powerful story you'll ever tell is the one between your ears."

Links and Resources:

• When you need to hire top sales professionals, turn to a recruiting partner that speaks sales. Alaant Workforce Solutions. Learn more and book a discovery call at www.fullfunnelfreedom.com/alaant
• The perfect CRM system, streamlined business processes and happier customers – Eligeo CRM Inc can make it happen for your business. Go to www.fullfunnelfreedom.com/eligeo for more info
• Special giveaway for Full Funnel Freedom listeners - https://stephaniepaulinc.com/fffreedom/

• Stephanie's website - https://stephaniepaulinc.com/
• Stephanie's LinkedIn - https://www.linkedin.com/in/stephaniepaulinc/
• “Unlock the Magic of Story: How to Use Neuroscience Secrets to Engage and Influence Any Audienc”e by Stephanie Paul https://amzn.to/3AKyjCA 
• “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries https://amzn.to/3AOFpWZ 
• “Impossible to Ignore: Creating Memorable Content to Influence Decisions” by Carmen Simon https://amzn.to/3D1QPcK 
• “Tame the Primitive Brain: 28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work” by Mark Bowden https://amzn.to/3BgBbIY 
• The power of vulnerability by Brené Brown - https://www.youtube.com/watch?v=iCvmsMzlF7o
• “Uncommon Service: How to Win by Putting Customers at the Core of Your Business” by Frances Frei and Anne Morriss https://amzn.to/3BhxItF 
• ‘Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results” by Judith E. Glaser https://amzn.to/3QlKko2 
• Full Funnel Freedom https://fullfunnelfreedom.com
• The Sandler Summit 2023 https://www.hamish.sandler.com/orlando 
• Sandler on Instagram https://www.instagram.com/sandler_yyc/ 
• Sandler in Calgary - www.hamish.sandler.com/howtosandler