066 A CRO without RevOps is Rudderless with Denise Willett from Nest Wealth
Denise Willet is the Chief Revenue Officer (CRO) at Nest Wealth, Canada's largest independent digital wealth management platform. Prior to Nest, Denise spent 9 years as the VP of Sales for Achievers and 10 years with IBM Canada's IT department. She is a goal-oriented leader with a proven track record of building and leading high-performing teams in numerous growth environments.
In today's episode, we'll discuss revenue operations, why they are important, and how you can create full funnel freedom through RevOps designed to break down silos between departments.
What You'll Learn:
- What are revenue operations (RevOps)?
- How to get sales, marketing, and customer success to work together
- Why a CRO without RevOps is rudderless
- The benefits of RevOps implementation in a company
- Setting expectations in sales teams
- What to look out for in your revenue operations team
- How to hold your team accountable
- Why you must be clear with the steps in your sales cycle
- Things to consider when going into a new market
- Denise's advice to her younger self on how to become better at selling
RevOps is a business function designed to maximize an organization's revenue potential. As Denise explains, RevOps drives full funnel freedom through aligning sales, marketing, and customer success. When properly implemented, RevOps helps facilitate collaboration between the departments that directly affect a company's revenue, and therefore drive growth.
Links and Resources:
- When you need to hire top sales professionals, turn to a recruiting partner that speaks sales. Alaant Workforce Solutions. Learn more and book a discovery call at www.fullfunnelfreedom.com/alaant
- The perfect CRM system, streamlined business processes and happier customers – Eligeo CRM Inc can make it happen for your business. Go to www.fullfunnelfreedom.com/eligeo for more info
Quotes
- "One of the things we suffer from in sales is there's a lot of things we ‘could’ do. But our primary focus should be on what we ‘should’ do."
